ABL3 Architects is delighted to announce the successful outcome of a recent planning appeal in Chiswick. This decision not only enables the delivery of a carefully considered architectural proposal, but also highlights the value of clear communication, design rigour, and a commitment to meaningful visual storytelling.

A Collaborative Win

Securing consent through appeal is never simply a matter of design quality alone—it relies on the strength of the narrative built around that design. For this project, we worked closely with the client team to demonstrate how the proposal would positively contribute to its surroundings, addressing local concerns while articulating a vision rooted in context, craftsmanship and proportion.

The success of the appeal reflects the clarity with which we were able to communicate these intentions, and the openness of the planning inspector to engage with the scheme’s architectural logic and urban response.

Using the Full Spectrum of Representation

A key element in the appeal process was the strategic use of a diverse range of graphic representation methods. By combining analogue and digital techniques, we ensured that every planning consideration—from massing to character to detail—was illustrated with precision and approachability.

Hand sketches were used to capture the earliest conceptual ideas, conveying the scheme’s spirit with immediacy and authenticity.
3D modelling allowed us to explore and present the proposal’s form, materiality and relationship to its context in a dynamic, accessible way.
CAD modelling and technical drawings provided the reliability, accuracy and confidence needed to demonstrate compliance and buildability.

By embracing multiple mediums, we created a layered narrative that appealed to both emotional and analytical modes of understanding—making the case for the scheme stronger, clearer, and more compelling.

Why Variety Matters

Planning discussions are increasingly complex, involving a broad range of stakeholders with varying levels of technical knowledge. Using a variety of visual tools ensures that the architectural intent is not only seen but understood.

This multimodal approach was instrumental in the success of our Chiswick appeal. It allowed us to respond to feedback, clarify misconceptions, and articulate the project’s qualities with nuance and transparency. Ultimately, it helped the inspector appreciate the careful design thinking underpinning the proposal.

Looking Ahead

We are proud of our team’s efforts and grateful to our collaborators for their support throughout the appeal process. This outcome reinforces our belief that thoughtful representation is not an add-on to the design process—it is an integral part of how architecture communicates, persuades and succeeds.

ABL3 Architects looks forward to delivering this project and continuing to champion design excellence grounded in clarity, craft and context.